Urban Joy

Project Info

Client Urban Joy: San Diego, California
Skills Social Media | Web Design | Interaction Design

Project Description

Part of the OddLot team worked with a San Diego Art Gallery to develop a social advertising campaign that featured excerpts from a current gallery exhibit. Using the music of Matt Stokes and the art of Anne-Marie Gravelle, the team developed a unique “interactive poster.” Visitors could paint with the signature patterns of Gravelle while enjoying the sounds of Stokes’ new single.

To add a social media component to the experience, the personal “masterpieces” could be shared via Facebook and Twitter. The entire experiment not only promoted the event, it engaged viewers before they ever stepped foot into the gallery.